Lincoln's Labels: America's Best Known Brands and the Civil War

James Schmidt
The names are familiar to today's consumers. In homes across America, you can find the products of companies that supplied Union soldiers and sailors. They range from the obvious, such as gunpowder from du Pont and uniforms from Brooks Brothers, to equally necessary items such as soap from Procter & Gamble and condensed milk from Borden’s.

In Lincoln’s Labels, James Schmidt relates the rarely-told stories of these and other companies that played an important role in the Civil War by supplying food, medicine, clothing, weapons, and services as grim as shipping home the bodies of the fallen. The book also explores how the war affected the companies. Each firm has a tale that mirrors the war itself: family and friendships torn asunder, political intrigue, pitched battles, and paths crossed with the book’s namesake, Abraham Lincoln.

As historian Albert Nofi writes, Lincoln’s Labels is about “the many ways which we—Americans of the early twenty-first century—are linked inextricably to the great national epic. It is a good read for anyone: scholar, buff, or ordinary citizen.”
“This well-written, thoroughly researched study should be of interest to
readers who wish to expand their knowledge of the Civil War and American
business history.” — Mark R. Wilson, University of North Carolina at
Charlotte, author of The Business of Civil War: Military Mobilization and the
State, 1861–1865

“The author's well-written, highly original, and well-researched study fills
a void in Civil War knowledge.” — Thomas P. Lowry, author of The Story the
Soldiers Wouldn’t Tell
ISBN 978-1889020-28-0-1